Selected work / Chesapeake Bay Foundation / 1997–2001

Making complex information
mean something

Creative direction that connected science, environmental advocacy, and public understanding—across publications, visual storytelling, exhibits, and multimedia.

OrganizationChesapeake Bay Foundation
RoleChristina Kotlar
Art direction + creative studio leadership
ScopeInformation design · Publications
Exhibits · Multimedia coordination
Selected Chesapeake Bay Foundation publications, including the Philip Merrill Environmental Center book
A coordinated body of work for environmental education, advocacy, and the Foundation’s public presence
01 / State of the Bay

Turn scientific reports
into a public story

The assignment was to explain the health of the Chesapeake Bay to a general audience. Scientific reports needed a visual language that readers could understand and carry with them.

Working with artists, Christina developed graphic icons for twelve Bay health indicators and a graph explaining the Bay health index. The approach connected the report with the State of the Bay calendar and website.

  • Art direction and development of a twelve-indicator visual system
  • Bay health index graph and explanatory graphics
  • Publication, calendar, and website integration
The result

A visual framework for communicating the Bay’s condition across print and digital materials.

02 / Philip Merrill Environmental Center

One creative idea
across an entire opening

For the opening and dedication of CBF’s new headquarters, Christina took responsibility for print, exhibits, photography, and video. A “blueprint” concept connected the building’s story with the visitor experience and dedication materials.

The creative brief brought together a commemorative publication, media photography and fact sheets, portable displays, multimedia presentations, and documentation of the dedication day. The strategy also addressed website content, a virtual building tour, and coordination with the producers of the making-of video.

  • Concept development and art direction for the blueprint theme
  • Print, exhibit, photography, and video coordination
  • Original artwork integrated across the publication and displays
  • Multimedia planning for visitors, group tours, and the website
View the dedication book cover ↓
Philip Merrill Environmental Center dedication book cover
Philip Merrill Environmental Center / Dedication publication
Illustrated history spread from the Philip Merrill Environmental Center book
Editorial design connecting institutional history, illustration, photography, and the Center’s story
03 / Restoring Chesapeake Gold

Give an ecological issue
a human point of entry

The oyster-restoration publication supported “Oyster on the Hill,” a congressional event focused on restoring oysters in the Chesapeake Bay.

The approach paired a strong cover photograph with topic-led spreads, supporting maps of historic reefs, and coordination with the previously produced video Common Ground. The brief also connected the publication with the historic story of the Oyster Wars.

The result

A publication that brought the biological and economic importance of oysters into the same story.

A connected creative practice

From the first concept
to the finished work

These projects brought research, creative judgment, artist collaboration, design, and production coordination together around one purpose: helping people understand why the Bay matters.

The Save the Bay calendar extended that approach through the year, combining monthly health indicators, seasonal themes, regional representation, and photography.

Selected work from Christina’s Chesapeake Bay Foundation tenure, presented from original publications and personal portfolio materials. Individual illustration and photography credits remain with the original publications.

MARCH HARE MEDIACreative direction · Information design · Multimedia
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