Founder & Creative Director, March Hare Media  |  From analog craft to digital storytelling.

Christina Kotlar Turchyn is a creative director, producer, editor and publisher whose career spans one of the most consequential transformations in modern media: the movement from physical production to digital communication. She began in the 1970s, learning graphic design and studio art at William Paterson College and entering a professional world where typography was composed, photographs were developed, advertising layouts were assembled by hand and finished artwork existed as physical objects. That world taught her to pay attention. Type had to be measured. Images had to be positioned. Color had to be controlled. A production had to work before it could leave the studio. Those disciplines became the foundation of her career. From Newark Trade Typographers and Whitman Studios to The Slide Center in Rutherford, Christina moved through the production chain of the analog advertising and communications industry—working with typography, mechanical artwork, photography, color reproduction and corporate presentation.

She then entered the boardroom era of advertising, working as a board artist and art director for corporate and agency clients. Her work brought together illustration, typography, copy, photography and presentation strategy at a time when a successful pitch could depend on a hand-rendered board. By the early 1990s, the technology was changing. The Apple Macintosh was transforming the design studio. Christina made the transition from mechanical production to digital art direction, carrying the precision of the analog world with her. Then came a book that helped articulate what she was witnessing: Nicholas Negroponte’s Being Digital. The idea of moving from atoms to bits resonated with a career already moving in that direction. Christina began to see the emerging digital environment not merely as a collection of new tools, but as a new way to create, distribute and experience media. She adopted the persona of a media maven—part strategist, part producer, part storyteller, always looking for the next connection between content and audience.

Her work expanded into institutional communications, environmental advocacy, film and digital media. She earned a Master’s degree in Producing for Film and Video from American University in 2001, further developing the production and storytelling skills that had been present throughout her career. In 2006, she launched Film Festival reViews, bringing her experience in film, journalism, production and audio into the emerging world of podcasting. Once again, the medium had changed. The physical film and photographic production of her earlier career had become digital audio, MP3 files, online publishing and global distribution. But the essence remained the same: Find the story.
 Shape the experience.
 Connect it with an audience.
 Make it count.

That philosophy continues through March Hare Media. Today, March Hare is an independent creative studio and publishing home for stories, media, archives and cultural work. It brings together decades of experience in creative direction, film and video, podcast production, digital media, editorial work, marketing and preservation. Its interests are broad because Christina’s career has always crossed boundaries. Advertising became design. Design became production. Production became storytelling. Storytelling became publishing. Analog became digital. And now, digital makes it possible to bring the pieces back together. March Hare Media is the next chapter of that journey.