Setup + configuration
Connected new venues with the teams responsible for digital exhibition systems and their configuration.
Selected work / Emerging Pictures, New York / 2007–2008
Venue Development Executive / Emerging Cinemas Network
Build the network
Connect the audience
New business development, affiliate account management, Panasonic digital projection sales, regional film programming, and cross-marketing promotions.
OrganizationEmerging Pictures / Emerging Cinemas Network
New York, NY
New York, NY
RoleChristina Kotlar
Venue Development Executive
Venue Development Executive
ResultDoubled the number of venues
signed to the network in one year
signed to the network in one year
Step 1 / New business venue development
Grow a network
of digital cinemas
Developed new business for the Emerging Cinemas Network, bringing additional venues into a digital exhibition network for independent and international films, opera, concerts, series, and special events.
Result / One year
Doubled the number of venues signed on
Venue development connected the network’s film and performance offering with exhibitors and their communities, including historic theaters.
Step 2 / Affiliate account management
Bring new affiliates
and technical teams together
Managed affiliate accounts and integrated new members with EC technical teams for exhibition setup and configuration. Coordinated the technical and theatrical business requirements needed to bring each venue into the network.
Theatrical business
Coordinated contractual and business requirements alongside the venue’s technical needs.
Affiliate support
Developed workflow procedures and practical tools to support internal staff and new network members.
Step 3 / Sales representative
Promote Panasonic
digital projection systems
Represented and promoted Panasonic digital projection systems as part of the network’s technical sales and support offering.
The work connected the equipment with the needs of exhibitors adopting digital cinema. The 2007 newsletter presents equipment purchase, lease, and rental options, followed by a Panasonic DLP projection feature.
View Panasonic Spotlight preview ↓
Step 4 / Regional markets + film acquisitions
Find the right programming
for each theater’s market
Researched specific theater markets and recommended monthly new releases, specialized film programs, and independent and art house film acquisitions suited to regional audiences.
The work brought film-industry knowledge and market research into venue development—connecting programming choices with the communities that each theater served.
- Monthly new-release recommendations
- Specialized film programming
- Independent + art house film acquisitions by regional market
- Market research supporting programming and promotion
Historic theater connection / A documented network example
Lake Worth Playhouse
The newsletter profiles this former vaudeville house and movie palace, opened in 1924 as The Oakley. Its digital program brought together first-run specialty films, thematic series, festival programs, and a PBS collaboration.
View newsletter preview ↓Step 5 / Cross-marketing promotions
Connect the program
with its audience
Developed cross-marketing promotions through writing and editing press releases, market research, scriptwriting, and podcasts. Collateral and editorial work gave affiliates practical ways to introduce film and performance programs to local audiences.
La Scala Opera
Designed collateral marketing and promotional materials for HD screenings from Teatro alla Scala.
Film + music events
Promoted independent and art house films, series, festivals, concerts, and special screenings through coordinated venue communications.
The Charles Theatre, Baltimore
Podcast conversation with WBJL about an opera screening at The Charles Theatre.
Supporting creative work / Design + editorial development
A complete design overhaul
with a working purpose
Overhauled in-house materials and external marketing and promotions, including logos, business specification sheets, newsletters, venue promotions packets, welcome kits, and market research proposals.
The i-cinema bits newsletter brought network expansion, venue stories, programming, partnerships, and projection technology into one publication for affiliates and industry audiences.
View newsletter preview ↓Selected work from Christina’s 2007–2008 tenure with Emerging Pictures. Original film, performance, photography, and contributed editorial credits remain with the supplied publications and promotional materials.
